Pennsylvania labels AI ads

The Signal · 2026-10-25

Synthetic ads in Pennsylvania now come with a warning label. Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, requiring disclosure on AI-generated images, video, audio and text. The compliance burden lands first on political and commercial advertisers.

Also today: Google updated its privacy policy to allow ad targeting using Gmail and Photos data, if you use personalized AI features.

Semafor reports a race to distinguish human shoppers from AI agents online. E-commerce is expected to adapt first, raising new authentication and fraud problems.

That's today's Signal. Thanks for watching.